MailMoolah

mailmoolah.com

AdTech / Email Marketing · New York, NY

$2.2M

Series A

Company Snapshot

MailMoolah is the email monetization platform where users earn money by receiving targeted emails. Advertisers pay CPM rates ($8-$25) to reach a highly engaged, consent-based audience that delivers 68% open rates, 3x the industry average. Recipients earn an average of $0.12 per email with transparent earnings and instant payouts.

The Opportunity

Email marketing is a $12B market growing at 13% CAGR, yet average open rates have declined to 21%, with advertisers desperately seeking engaged audiences
Third-party cookie deprecation is forcing $50B+ in digital ad spend toward consent-based, first-party channels that can deliver verified engagement
The rewarded advertising model (proven in mobile gaming at $68B market) has never been properly applied to email, the highest-ROI digital marketing channel

Market Size: TAM $12B → SAM $4B → SOM $120M

Our Solution

MailMoolah creates a transparent marketplace where advertisers pay to reach opted-in recipients who earn real money for engaging with emails. Built on multi-schema PostgreSQL with 6 data domains, the platform provides advertisers with 25+ targeting dimensions, real-time engagement verification, and fraud detection, while giving recipients a clean dashboard to manage preferences, track earnings, and withdraw funds.

Key Differentiators: 68% open rates (3x industry avg); consent-based, privacy-first (zero cookies); $0.12 avg earnings per email; 99.2% inbox placement; dual-sided network effects; GDPR/CCPA compliant from day one

Business Model

CPM-based revenue ($8-$25 CPM) with 50-70% paid to recipients and platform retaining 30-50% as gross revenue. Additional streams: premium targeting tools ($199-$999/mo), API access ($499-$1,999/mo), and data insights ($149-$499/mo). 52% blended gross margins with strong scale economics.

$45

CAC (Advertiser)

$2,160

LTV

48x

LTV:CAC

52%

Gross Margin

Traction

$65K

Monthly Recurring Revenue

45,000

Active Recipients

120

Active Advertisers

Team

Led by Nathan Kowalski (CEO), AdTech veteran and former VP Product at The Trade Desk; Priya Lakshmi (CTO), email deliverability expert and former Principal Engineer at SendGrid/Twilio (100B+ emails/yr); and Taylor Huang (VP Growth), former Head of Growth at Ibotta (5M to 40M users). Collectively managed $200M+ in digital ad spend.

Financial Highlights

Metric	Year 1	Year 3	Year 5
Revenue	$1.2M	$9.5M	$38.0M
Gross Margin	52%	57%	61%
Net Income	($1.78M)	($0.09M)	$11.7M

Funding Request

Seeking $2.2M Series A at a $8.5M pre-money valuation.

Use of funds: 30% recipient acquisition (200K users), 30% product & engineering (programmatic engine, browser extension), 25% advertiser sales & marketing, 15% G&A and working capital.

invest@mailmoolah.com · mailmoolah.com · Confidential